On November 26-27, 2009 in Opera Hotel in Kyiv (53, B. Khmelnytsky Street) took place the Reputation Days in Ukraine, the only high-level event in our country that touches live issues of measuring and managing the reputation of companies and countries and is devoted to spread the best experience in this field of knowledge.

In 2009 within the Reputation Days in Ukraine two events were held - Reputation Award in Ukraine – 2009 (November 26) and Reputation of Ukraine in the World – 2009 (November 27).

During the first event - Reputation Award in Ukraine – the awarding ceremony of the second specialized study “The Ukraine’s Most Reputable Companies 2009” was held, it was conducted by Reputation Capital Ukraine. For two years on end Ukrainian chocolate maker Roshen has the best reputation among the largest companies in Ukraine. Kyivstar, Nestle, Nemiroff, and Procter&Gamble Ukraine made the Top 5.

The survey “The Ukraine’s Most Reputable Companies 2009” was conducted according to the unique international methodology Rep Trak™ that is used by a world leader in the field of reputation management Reputation Institute in the global study of the level of consumers’ trust to the largest companies in the world  - Global Reputation Pulse (The World's Most Reputable Companies).

Within the second part of the event the practicum on reputation risk management took place. The representatives of the largest Ukrainian and international companies and the leading world experts participated in it. The audience was greatly interested in the reports of the special guests of the event – Seamus Gillen, Managing Director of Reputation Institute UK, and Julia Graham, AIRMIC Chair.

The second event within the Reputation Days in Ukraine – 2009 - Reputation of Ukraine in the World – was devoted to the reputation management of Ukraine and its impact on the development of the Ukrainian business. To discuss the live issues and work out the effective measures on increasing the trust to our country abroad gathered the representatives of the companies that operate in Ukraine, research and government institutions, art workers, and international experts in the field of reputation management.

The main event within Reputation of Ukraine in the World was the discussion of the first study of Ukraine’s reputation in the G8 countries, initiated by Reputation Capital and conducted within the international survey CountryRep – 2009. The results showed that the level of trust to Ukraine in the G8 countries is quite low and it doesn’t correspond to the perception of these countries by the Ukrainians. The finding was also that general public in Ukraine rated the reputation of its own country the lowest in Europe and the second lowest in the world.

The initiative of Reputation Capital and Bohush Communications is aimed at improving trust and respect to Ukraine of both citizens of other countries and the Ukrainians as well. It is described in the Memorandum “Of cooperation in improving image, reputation and branding of Ukraine”. The participants decided to combine their efforts by means of organizational, technological, intellectual resources for implementing the effective measures for improving the reputation of Ukraine. To the initiative joined Seamus Gillen (Reputation Institute UK), Julia Graham (Airmic), Kevin Read (Bell & Pottinger), Iryna Tykhomyrova (MIM-Kyiv), Borys Sobolev (The coordinating committee of the Ukrainian Credit Bank Union), Ihor Dovban’ (the National Agency of Ukraine for foreign investments and development), Ludmyla Luganova (Tourism Development Commission of the Ukrainian Union of Industrialists and Entrepreneurs), Denys Bohush (Bohush Communications), Oleksiy Blinov (Astrum Investment Management), Anna Vronska (law firm “Vronskyi, Vronska & Partners”), Oksana Klimenkova (consulting company “Razvitie”), Mikhail Voronin (The Voronin Concern), Volodymyr Chepovyi (Institute of the Ukrainian studies).

The discussion of the survey results and sharing the experience in the field of countries’ reputation management took place within the round table “International reputation of Ukraine. From measurement to defence and management”.

Business partner: Consulting company “Razvitie”
Law partner: Law firm “Vronskyi, Vronska & Partners”
Venue partner: Opera Hotel
Partner: The Leading Hotels of the World

General media partner: magazine “Companion”
Communication partner: ESG group
TV partner: Ukrainian Business Resource

Official carrier: International Ukrainian Airlines
PR partner: Clever Group 
Technical partner: Gestalt Consulting Group

TV partner: First Business Channel
Information partner: Investgazeta
Strategic media partner: magazine "Strategii"
Information partner: newspaper "Delo"
Business partner: newspaper "Delovaya stolitsa"
Information partner: Business Class Magazine
Internet partner: LIGA.net
Internet partner: internet-newspaper ”Seichas”