Consulting

What Reputation Capital is not:

a public relations agency

an advertising agency

a data collection company

Reputation Capital, being an associate member of Reputation Institute’spartner network, draws on its deep knowledge in corporate reputations to provide cutting-edge advisory services to companies interested in assessing and improving how they are perceived by stakeholders.

RI Advice relies on the services of specially formed project teams of practitioner experts involved in six intersecting disciplines: Strategy, Branding, Social Responsibility, Governance, Workplace, and Finance.

RI Advice helps companies to leverage best practice reputation management by bringing about positive change and building "reputation capital."

Reputation Institute is committed to helping companies build coherent 'reputing' strategies. As a company or organization you own your brand. You control how you are communicating about the brand and which marketing and branding activities you engage in. But the stakeholders own your reputation. Stakeholders are the ones interpreting what you are saying and doing to form their opinion about you. Many companies have strong brands but weak reputations which hurt their performance. Strong companies always balance their brand and reputation.

We take point of departure in the knowledge that strong reputations are built, not from superficial spinning of stories, but from stakeholder dialogue and engagement. Strong reputations therefore sit squarely on the bedrock of 'reality' that fuses what a company does (action) with what the company is (identity) and what the company says (communication).

Reputation Institute helps organizations to understand their reputation landscape, develop their reputation platform and engage in reputing activities. This is all done through a process where Reputation Institute engages with the organization's internal experts to make sure the reputation is built around a strong core inside the company.

Activity Leader
Aleksey Chuiev
+380-44-222-80-46
E-mail: a.chuiev@reputationcapital.org